SIHH 2017: Baume et Mercier presents My Classima

SIHH 2017: Baume et Mercier presents My Classima

Today, each element of style speaks to the wearer’s character, silentlyexpressing the different facets of one’s personality. The watch chosen is no exception. The Classima Collection, inspired from a 1940’s museum piecein the Baume & Mercier archives, is the essence of the brand’s heritage.

Embodying the know-how of Swiss watches, the Baume & Mercier signature on the collection expresses the fact that the watch comes from a brand with a reputation for providing luxury watches at an incredible value. Thanks to this new offer, the initiation brand positions itself on a new market sector.

For the past 187 years, Baume & Mercier has celebrated life’s greatest moments, and this year My Classima continues the celebration invitingnew clients to commemorate their memories with a Baume & Mercier timepiece.

Aligned with the watches in the existing collection, My Classima has sleek features: roman numerals, a date aperture at 3 o’clock, and a sophisticated steel case-known for its comfort on the wrist. Each new style crafted according to the brand’s drive for excellence, My Classima comes equipped with a Swiss quartz movement guaranteeing reliability and precision. Designed for men and women, My Classima offers three case sizes-40mm, 36.5mm and 31mm, with a mat white or sun satin blue dial (40 mm). Each model is proposed with a choice of an urban chic steel bracelet or a genuine leather strap, in timeless black (40mm) or an intense navy blue (36.5mm, 31mm).

Whether given as a gift or purchased for oneself, My Classima celebrates a new state of mind. Looking to mark the occasion of a long-awaited promotion, a professional success, a personal journey, or any of life’s celebrations, My Classima commemorates the moment for a lifetime.

Its design distills the reflection of the brand’s rich heritage, and offers a closed case-back with space to engrave a message, date or initials. Baume & Mercier wanted to share the brand’s values with a larger audience, introducing a watch whose positioning makes it accessible to those who are working on making their mark in the world. Offering a Swiss Made timepiece gives aspirational men and women the opportunity to purchase a distinguished watch, My Classima by Baume & Mercier.

The Baume et Mercier My Classima will be available from March 2017.