Today, each element of style speaks to the wearer’s character, silentlyexpressing the different facets of one’s personality. The watch chosen is no exception. The Classima Collection, inspired from a 1940’s museum piecein the Baume & Mercier archives, is the essence of the brand’s heritage.
Embodying the know-how of Swiss watches, the Baume & Mercier signature on the collection expresses the fact that the watch comes from a brand with a reputation for providing luxury watches at an incredible value. Thanks to this new offer, the initiation brand positions itself on a new market sector.
For the past 187 years, Baume & Mercier has celebrated life’s greatest moments, and this year My Classima continues the celebration invitingnew clients to commemorate their memories with a Baume & Mercier timepiece.
Aligned with the watches in the existing collection, My Classima has sleek features: roman numerals, a date aperture at 3 o’clock, and a sophisticated steel case-known for its comfort on the wrist. Each new style crafted according to the brand’s drive for excellence, My Classima comes equipped with a Swiss quartz movement guaranteeing reliability and precision. Designed for men and women, My Classima offers three case sizes-40mm, 36.5mm and 31mm, with a mat white or sun satin blue dial (40 mm). Each model is proposed with a choice of an urban chic steel bracelet or a genuine leather strap, in timeless black (40mm) or an intense navy blue (36.5mm, 31mm).
Whether given as a gift or purchased for oneself, My Classima celebrates a new state of mind. Looking to mark the occasion of a long-awaited promotion, a professional success, a personal journey, or any of life’s celebrations, My Classima commemorates the moment for a lifetime.
Its design distills the reflection of the brand’s rich heritage, and offers a closed case-back with space to engrave a message, date or initials. Baume & Mercier wanted to share the brand’s values with a larger audience, introducing a watch whose positioning makes it accessible to those who are working on making their mark in the world. Offering a Swiss Made timepiece gives aspirational men and women the opportunity to purchase a distinguished watch, My Classima by Baume & Mercier.
The Baume et Mercier My Classima will be available from March 2017.