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New TAG Heuer 2017 “Link Lady”

TAG Heuer has reworked its legendary Link design, featuring the famous signature bracelet with S-shaped links. BaselWorld 2017: the new women’s “Link Lady” is now available worldwide and, for the first time, the collection features bright colours.

A choice of a navy blue sunray finish or pink mother of pearl brings the dial to life. A design that dates back to 1987. Its defining feature is the immediately recognisable bracelet, boasting the signature S-shaped links. It is both an iconic design and a standard bearer in terms of ergonomics and wearer comfort. Each link is rounded on the top, bottom and sides for an exceptionally smooth feel on the wrist.

In steel, with an elegant diameter of 32 mm, the new Link Lady now features a bracelet which is fully integrated into the case, whose horns have been removed. The bracelet still has a curved profile, and the finishes are even more sophisticated: the entire contour of the S radiates a highly polished shine, while the upper surface of each link is fully brushed.

The case shape lies between round and coussin, thanks to its 4 subtle corners. The fixed bezel is a bold presence, with a large polished bevel and an offset ring that may be either satin-finished or set with diamonds. The dial is brought to life by either a navy blue sunray finish or mother of pearl delicately coated in a pink lacquer. A date window at 3 o’clock, and polished faceted indices or round-cut diamonds complete the look, driven by a Quartz movement, perfect for the lifestyle of the modern, active woman.

Elegant, refined and instantly recognisable, this is the most feminine watch of all the TAG Heuer collections.

We expect to receive this model before the end of the Summer 2017. To check out our current TAG Heuer collection please click here.

Technical details


WBC1317.BA0600: pink dial

WBC1318.BA0600: blue sunray dial

WBC1350.BA0600: white dial and rose gold-plated bezel

Movement Quartz with date window at 3 o’clock



Case with 32 mm diameter in steel.

Fixed bezel in polished steel or plated in 5N 18K rose gold

Sapphire crystal with anti-reflection coating

Polished steel or polished 5N 18K rose gold crown at 3 o’clock

Steel screw-on case-back



Pink mother of pearl, brushed blue sunray or white mother of pearl

Pink, blue or white flange with 60-second scale

Indices and hands plated with rhodium or 5N rose gold

For the blue sunray version: 12 1.40mm VS diamonds (0.12 ct)

TAG Heuer logo in polished silver or a rose gold shade at 12 o’clock

Date window at 3 o’clock

LINK printed at 6 o’clock


100 metres


S-shaped steel with steel deployant buckle and safety push-pieces