CARTIER – DRIVE

CARTIER – DRIVE

At a glance, Drive de Cartier is undeniably recognizable as a Cartier watch – from the patterning of the guilloché dial to

the blue sapphire winding crown. A closer inspection will reveal distinct design elements, such as the cushion-shaped case, the domed crystal, the 6 o’clock counter, and textured-satin finish, that ultimately distinguish Drive de Cartier from its watchmaking predecessors. Without a doubt, Drive will stand the test of time and carve its own deserved spot within the legacy of Cartier shaped watches.

Unveiled for the first time at SIHH 2016 in Geneva, each design within the launching collection emphasizes a different watchmaking mechanic.

The case, available in pink gold or steel, is fitted with a black, grey, or white guilloché dial marked by Roman numerals punctuated with sword-shaped hands. The transparent case-back reveals the Manufacture Movement 1904 MC, which is available in two versions: the 1904-PS MC which tells the hours, minutes, and small seconds and date; and the 1904-FU MC which features a second time zone, a day/night indicator, a large date and small seconds. Not escaping the creativity and innovation of the Maison’s watch legacy, a Fine Watchmaking version of Drive de Cartier was also designed within the Cartier Manufacture: it boasts a flying tourbillon 9452 MC and, of course, a “Poinçon de Genève” certification.

Drive de Cartier was designed specifically for the pioneers, leaders, and
newcomers carving their own paths in life. Independent, driven by instinct, and sophisticated – these are the qualities of the quintessential Drive man. Unexpectedly spontaneous, he above all values limitless opportunities and is driven by his passion to innovate, disrupt, and invent.