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Official Timekeeper Hublot extends sponsorship with Ajax

Ajax and Hublot are happy to announce that their Timekeepership has been extended for a period of three years. Prior to the UEFA Europa League quarter final Ajax – FC Schalke 04 Menno Geelen, commercial director of Ajax, signed the new contract which will be effective until June 2020.

Hublot has been the Official Timekeeper of Ajax since 2011. This professional collaboration perfectly matches the international strategy of the reputed Swiss watch brand. Luud Martens, owner of Schaap en Citroen Jewellers, and its CEO Mark van Nieuwkerk signed the contract on behalf of Hublot in the Amsterdam ArenA. Hublot is exclusively available at Schaap en Citroen Jewellers in the Netherlands.


Ricardo Guadalupe, CEO Hublot: “Besides being the Official Timekeeper of a select group of European top clubs we are also proud partner of the UEFA Champions League and UEFA Europa League. Following our global strategy – Hublot loves football –  Ajax perfectly fits this profile. Hublot and Ajax obviously share some brand values. By focussing on aesthetical attractiveness and innovation they are both great examples of world-known brands in their own league. It goes without saying that we are very pleased with the extension of the Timekeepership”.

Mark van Nieuwkerk, CEO Schaap en Citroen Juweliers: As the exclusive retailer of Hublot watches in the Netherlands we are very enthusiastic to be part of the great Timekeepership with Ajax. Over the years this Timekeepership caused an overwhelming success and increased the brand awareness. Due to this success we are in the position to take the next step with Hublot. We are currently looking for a location in Amsterdam to open a monobrand Hublot store. We are looking forward to the next three years and raise our glass to toast with Ajax!

Ajax director Menno Geelen: “Hublot has been a valuable partner for years. We are very content with extending the timekeepership with their exclusive retailer Schaap en Citroen Jewellers. With great pride and via several means we will share Hublot as our Official Timekeeper”.

Besides Ajax, Hublot has an Official Timekeepership with the prestigious clubs Juventus, Bayern Munich, Chelsea and SL Benfica.